Frederic L. Schwam
Owner and Chief Executive Officer-July 1, 1988-October 27, 2017
Chief Executive Officer-October 28, 2017-January 31, 2018
Chief Business Development Officer and CEO Emeritus-February 1, 2018-January 31, 2019
Fred was the second generation owner of American Christmas from July, 1988 until October, 2017 when he sold the Company and its Mount Vernon, NY headquarters to MK Illumination. Fred purchased the business in 1988 that was started by his father, Marvin Schwam, in 1968. Fred built a professional and successful organization that enjoyed a reputation as the premier holiday decoration resource in the country. Fred’s insistence on discipline, creativity, preparedness and persistence filtered through to all divisions of the Company, resulting in a truly extraordinary level of commitment and passion throughout the organization. The Company increased its annual revenue by an average of 14% per year for the almost 30 years that Fred served as Owner and CEO. Fred, along with American Christmas, was featured extensively in the media for his industry expertise, philanthropic endeavors and for the prestigious client list serviced by the company.