Becoming Reality

December is the most magical month at American Christmas. This is when all projects that once existed only on paper come to life. My name is Daria Semenova and I am a Senior Designer at American Christmas.


Saks Fifth Avenue
Below is a rendering of the design for Saks Fifth Avenue’s “The Winter Palace on Fifth” and a photo of the décor after the installation:


“The Winter Palace on Fifth” at Saks Fifth Avenue is one of the most beautiful and spectacular installations that I have had a chance to work on. Planning for the exterior began 11 months in advance. “The Winter Palace on Fifth” features over 225,000 programmable LED lights, 225,200 crystals with 5,404,800 facets in total, strobe lights, wash fixtures, over 12,000 linear feet of garland and months of hard work to create a truly magnificent show on Fifth Avenue. The show will play nightly, every ten minutes, between 4:35 PM and 11:35 PM until January 10th.


While all of our jobs photograph beautifully, nothing compares to seeing them in person. Please check for yourself by using the 2015 American Christmas Walking Tour map. We would love to see pictures of your holiday adventure in New York! Follow us on Instagram and upload pictures using #americanchristmas.

Click Here to View PDF of Walking Tour