The hot days and summer months are almost behind us which means there will soon be a crispness in the air and Fall will be here soon. As lovely as the long and languid days were, summer is always a very busy time for us here at American Christmas.
Hmm… But Christmas is nowhere near summer…
Most people look at us quizzically when we tell them that American Christmas is a year-round business, but it is. Many of our clients start working with us in January to begin planning their holiday lighting and decorations, and summer is a period that’s filled with finalizing projects; working with vendors; attending trade shows; creating new products; and making sure that our existing products are up to the high standards that American Christmas is known for.
The calm before the storm
Summer is also the “calm before the storm,” a time when we can thank our staff with our annual picnic, filled with laughter, hot dogs from Walter’s, ice cream and a bit of friendly competition in the form of Jenga, Corn-hole, and giant checkers!
Endings and beginnings
As sad as we are to see the days shortening and the nights lengthening, this is also the beginning of an invigorating time for us here at American Christmas as we move into our busiest time of the year. Although we’re heading towards the end of the calendar year, at the same time it is also the few months leading up to Christmas. As you might imagine, this means the culmination of everything we’ve worked for throughout 2018.
Our team is working hard to finalize projects; create installation plans; and to design and produce our extraordinary lighting and holiday décor displays. We’re hiring seasonal staff to help us over the busy period and coming months when we’ll be turning our clients’ ideas into magical displays. Starting with the end of October, we will work through many weeks of long days and nights into December. When we are done, our clients’ buildings, lobbies, facades, and streets will shimmer and shine with festive spirit and light.
At this stage, all of our holiday lighting and decorative displays are top-secret, but we can tell you that large or small, they’re all eye-catching and magical too. We can’t wait to share them with you, so keep an eye out on our website for our annual American Christmas Walking Tour of New York to find the best spots to enjoy our Christmas lighting and decorations in 2018.